关键词
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摘要
Hermeneutics, as both a philosophical orientation and methodological approach to interpreting texts and human communication, provides a critical lens for examining listening and relationship management within the field of public relations (PR). Rooted in the works of Schleiermacher, Heidegger, Gadamer, and Ricoeur, hermeneutics emphasizes interpretation as central to understanding human meaning. This research explores the integration of hermeneutic methodologies into contemporary PR practice, highlighting listening not merely as a technical skill but as a strategic, ethical, and relational component of organizational communication. Employing a qualitative design grounded in thematic analysis and reflexivity, the study analyzed communications from leading PR agencies to understand how listening is operationalized and interpreted in practice. Findings indicate that agencies such as Edelman, Weber Shandwick, Fleishman Hillard, and Ketchum enact hermeneutic principles through stakeholder engagement, narrative analysis, and feedback mechanisms. Implications for training, policy, and future research are discussed.
参考
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